cookie and privacy policy

You are using a digital service owned and operated by MIQ ApS, CVR no. 38885189, Innovations Allé 3, 7100 Vejle, Denmark (hereinafter referred to as MIQ), and we are your data controller. The right to protection of your personal data is a fundamental right and we want to help you take control of your personal data. What you choose to share and with whom you share it should be entirely up to you.

We design our digital services to protect your personal data and give you control over your personal data. It’s not always straightforward. But it’s our stated goal and the kind of innovation we believe in and constantly strive to develop.

1.0 categories of personal data we process and legal basis

1.1 when using dikitale®

If you create a profile on dikitale®, we process your personal data to fulfill our agreement with you, e.g., access to dikitale, secure storage of your personal data and use in relation to companies you choose to share personal data with, etc. in accordance with  GDPR Article 6, (1)(b), where we process:

  • Email address; or
  • Mobile number

What you then store in dikitale® we do not have access to and is encrypted for us, in other words we cannot access the personal data you store in dikitale® once you have created a user profile.

We also conduct analyses to optimise our products and learn more about our customers’ preferences in relation to the use of dikitale. We do this, among others things, by conducting analyses of our customer databases and digital services (though never the personal data you store in dikitale) and our voluntary analysis tool, where our legitimate interest in processing the personal data exceeds your interest in the data not being processed, as defined in GDPR Article 6 (1) (f), where we process:

  • Information from our customer databases
  • User behavior and log files from our digital services
  • The answers you provide regarding suggestions and preferences in the questionnaire

1.2 marketing from dikitale

If you allow dikitale to send notifications, you consent to us sending push notifications to you in accordance with the General Data Protection Regulation (“GDPR”) Article 6 (1)(f), where we process:

  • Name
  • Contact details, including email address and mobile number
  • Content and your choices in relation to newsletters – contact forms and content etc.

The marketing in newsletters is adapted to your personal circumstances based on our knowledge about you through profiling, as per GDPR Article 6(1) (f), where we process:

  • Consent to notifications
  • Disclosed areas of interest
  • Cookies
  • Ip address
  • Geographical location
  • Information from our customer databases
  • Information from your social media profiles

Our legitimate interest in providing you with personalised marketing overrides your interests and fundamental rights. We make an automated evaluation of your personal data for the purpose of personalising marketing to you, but we do not use automated marketing decisions that have legal effect or similarly significantly affect you.

1.3 security in our digital services

We record your user data when you create a profile on dikitale, log your user behavior and have implemented security solutions on our digital services, where our legitimate interest in securing digital services against misuse outweighs your interest in the data not being processed, in accordance with GDPR Article 6(1)(f). In this context, we process:

  • Name
  • Contact details, including email address and mobile number
  • User behavior and log files
  • Other security information

1.4 cookies when using our website

Cookies are small text files that are stored on the user’s computer or other IT equipment when a website is visited. When you interact with our website, we collect cookies, which can be divided into three categories:

  • Necessary cookies that help make a website usable by enabling basic functions, such as page navigation and access to secure areas of the website. This category of cookies cannot be opted out and does not require consent.
  • Analytics cookies that help website owners understand how visitors interact with websites by collecting and reporting information. This category of cookies is optional and requires your consent.
  • Marketing cookies used to track visitors across websites. The intention is to show ads that are relevant and engaging to the individual user, and thus more valuable to publishers and third-party advertisers. This category of cookies is optional and requires your consent.

You can see a list of the cookies we set in your browser when you visit our website and when they expire.

If you do not want us to set or read cookies on your device, you have the option to opt-out of  cookies in your web browser, where you can choose which cookies to allow, block or delete.

You can also choose to have your computer warn you each time a cookie is sent, or you can choose to disable all cookies. You can do this in the internet settings of your browsers and devices. All browsers are different, so check your browser’s help function to find the right way to change your cookie settings.

Finally, we share your information about your use of our website with our social media partners, advertising partners and analytics partners. You should be particularly aware that some of our partners use your cookie data for different purposes such as technical data about your browser, their own marketing or to analyse which pages you visit. In all cases, his use is beyond our control and is solely a relationship between you and the partner. Therefore, we always encourage you to read the privacy policy of our partner so that you know why and how your personal data is processed, as well as what your rights are.

2.0 how do we safeguard your personal data?

At MIQ, we take security very seriously and store your personal data securely, ensuring with appropriate technical and organisational measures that no unauthorised person has access to your personal data.

This includes, where necessary, appropriate and possible, obtaining written assurances from third parties who have access to your personal data that they will protect the data with security measures designed to provide an adequate level of protection.

MIQ will generally not disclose your personal data to third parties and MIQ will generally not share personal data outside the EU/EEA, but in individual cases this may be the case and in those cases we will ensure that applicable European law is complied with.

3.0 when sharing via dikitale

When you share your personal data with companies, authorities and/or organizations via dikitale, you will also have the possibility to use dikitale to submit requests for deletion, restriction, correction, data portability, objection and withdrawal of consent to the relevant company, authority and/or organization.

However, you should be particularly aware that when you share your personal data with others through the features of dikitale, we are not responsible for how your personal data is used by those with whom you have shared your personal data or whether they respond to your requests. In other words, we are solely responsible for how your personal data is stored in dikitale and how the personal data is transmitted securely.

4.0 when do we delete your personal data?

MIQ will keep your personal data for as long as is necessary to fulfill the purpose of the processing, unless MIQ is obliged or entitled under applicable law to keep the personal data for a longer period.

We delete your user profile (but never the personal data you store in dikitale) 5 years after your user profile has been terminated.

Personal data in connection with marketing is deleted 5 years after the last marketing was made to you, just as personal data relating to use of our websites is otherwise deleted 5 years after the specific activity was carried out.

5.0 automatic decisions

MIQ uses automatic decisions in the processing of your personal data for selected services and products. An example is our prevention and detection of fraud in our digital services.

You may request that MIQ provide you with information about the method of decision and ask us to verify that the automatic decision has been made correctly. We may refuse the request as required by applicable law, including if disclosure of the information would result in the disclosure of trade secrets or interfere with the prevention or detection of fraud or other crimes. Generally, in these cases, we will verify that the algorithm and source data are functioning as intended without error or bias.

6.0 your rights

The right to information. You have the right to ask us for information about or access to your personal information. However, there are exceptions which mean that you may not always receive all the information that we process.

The right to object. You have the right to object to MIQ’s processing of your personal data. This means that you can stop or prevent us from processing your personal data. However, this only applies in certain cases, and we do not have to stop processing your personal data if we can provide legitimate reasons to continue processing your personal data.

The right to erasure. In certain cases, you have the right to request the erasure of your personal data. For example, if you would like to delete your user profile or have us delete your information, we will only retain information that we need for legal reasons to resolve disputes or enforce our agreements.

The right to data portability. You have the right to receive a copy of your personal data in a structured, commonly used and machine-readable format by contacting us. If technically feasible, you have the right to request that the personal data be transmitted directly to another company or person acting as data controller.

The right to rectification. You have the right to have inaccurate personal data about you rectified. You also have the right to have personal data that you believe to be incomplete completed.

The right to restriction of processing. In certain cases, you have the right to have the processing of your personal data restricted.

The right to withdraw your consent. Where the processing of your personal data is based on a consent, you have the right to withdraw your consent.

The right to complain. If you have a query about this notice, the way we process your personal data, wish to exercise your rights or make a complaint.

If you wish to complain about MIQ’s processing of your personal data, you can contact MIQ or the Data Protection Agency.

7.0 contact information

You can contact us using the information below: